CHRISTMAS

2017 / UK

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 When it comes to winning over consumers in this year’s battle of the Christmas ads, with a study that measured viewers’ emotions by tracking their facial expressions as they watched a selection of 55 videos, we've identified several findings that have enabled some brands to come out on top. 

 

KEY FINDINGS
Discover 6 findings that give an insight behind the most successful videos including why some fail too. 

THE RESULTS
The big Christmas list of 55 videos covering major brands and industry categories. 

 

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