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ATTENTION PAPER

Tracking consumer attention is one of the biggest challenges facing advertisers. Current metrics are simply not up to the job.

Realeyes’ Attention Metric is different. Our AI-powered metric is the most sophisticated in the market, using webcams to interpret audience’s attention the same way a human would do, telling advertisers exactly how much attention their content will attract and provide them with actionable insights on how to maximise the ROI of their content marketing.

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Smart

Realeyes’ attention metric tracks more behavioral cues than any other solution.

 

Scalable

Our attention solution can test multiple creatives at once on a global scale at machine speed.

 

Human-level precision

Our solution is as good as a human at telling if someone is paying attention or not.

 

Use Realeyes' attention metric to:

  • Optimise Creative
  • Benchmark Creative
  • Eliminate Media Waste
  • Inform Media Spend

 

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