The Emotional Impact of Branded Storytelling

Turner Ignite partnered with Realeyes to better understand and quantify the impact of branded content videos on emotional engagement, brand favorability and purchase intent.

Realeyes utilized a combination of facial coding and survey responses to measure the impact of branded content produced by Turner for 20 clients.




5 Key Findings

  • Branded content videos generate high lifts in key brand KPIs
  • Videos with the brand integrated into the story generate higher levels of emotional response
  • Branded content videos generate a steady build in emotion-based metrics as the video progresses
  • Engagement with branded content peaks when the brand is being featured
  • Consumers perceive branded content as being more influential than ads they typically see on TV or the Internet



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