Download the paper to unwrap our findings after measuring the emotions and attention levels of 4,350 people viewing 29 UK Christmas ads.
See which major brands and retailers came top of the tree and which ones failed to connect with their audience.
For each of the 29 videos, a 150-person sample audience was prompted to opt-in via their webcam to view the video content. The results were available on the dashboard 3 hours later.
Each viewer watched the UK TV Christmas ads on their own device, representing a natural and authentic viewing experience.
We compared the performance of each ad, as well as comparing by age and gender.