Effectiveness of 6 Second Ads

Monday 21 May 2018 | 11:00 EST | 16:00 GMT

Overview

Short really can be sweet in the ad industry. Just ask the host of TV networks and social platforms betting big on these bite-sized, 6-second ads. Video advertising’s answer to the tweet is sweeping across AdLand right now - and with good reason. They not only work for brands and publishers, but more importantly, for today’s time-poor consumers too. 

Understanding this short-form content is vital for anyone who works with video. This webinar will be co-presented by our Head of Success Tina Gaffney and FreeWheel Council for Premium Video, James Rothwell. Together they will discuss the key findings from this pioneering collaborative research:  

 

• How much of a story can be told in 6 seconds.
• Why just cutting it short won’t cut it.
• How media planning can affect greater engagement.

 

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Presenters

Tina Gaffney
Tina Gaffney
Head of Success - Realeyes
Tina will present the key findings of our recent 6-second study to help you get the most from the format. Tina has over 25 years’ experience in the research and client service space. She was previously Vice President of Client Success at SaaS research company AceMetrix, and has also held positions as VP of Stakeholder Solutions at Harris Interactive and Senior Director at Toluna.
James Rothwell
James Rothwell
VP, Global Agency, Brand & Industry Relations - FreeWheel
 James will share details of a recent study in partnership with Realeyes, exploring the impact of ad length and positioning in premium video, with a specific focus on 6-second ads. In his role at FreeWheel Council for Premium Video he engages with the buy-side to explore ecosystem dynamics, industry best practices and new opportunities for advertisers across premium video on behalf of FreeWheel and the FWC.