Short really can be sweet in the ad industry. Just ask the host of TV networks and social platforms betting big on these bite-sized, 6-second ads. Video advertising’s answer to the tweet is sweeping across AdLand right now - and with good reason. They not only work for brands and publishers, but more importantly, for today’s time-poor consumers too.
Understanding this short-form content is vital for anyone who works with video. This webinar will be co-presented by our Head of Success Tina Gaffney and FreeWheel Council for Premium Video, James Rothwell. Together they will discuss the key findings from this pioneering collaborative research:
• How much of a story can be told in 6 seconds.
• Why just cutting it short won’t cut it.
• How media planning can affect greater engagement.
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